Barrie has a special place in Ontario, that is not often recognized by people outside of the City. We need to reflect this in our web design approach to capture the unique spirit that Barrie delivers.
To people in the Northern areas, Barrie is considered an extension of Toronto. We get lumped into the GTA mentality. For people in Toronto, we are considered “The North” and thought of as Cottage Country. How can you design for these two perspectives?
Barrie has the ability to sell across the country and even Internationally. One of Canada’s largest highways runs right through the middle of the City, and we are also connected to waterways and railways. This makes Barrie an ideal location for any e-commerce operation.
Develop an image that plays to both our connection to Toronto as well as our connection to Cottage Country. Think modern rustic as a design tactic. You can lean into the image perception of the people of Ontario, and really have some fun on your website.
We live and work in a wonderful city. The possibilities are endless, and it’s time for you to show your Barrie business off to the world.