Marketing in the digital world makes traditional media and marketing seem like a time made for buggy-whips and horse-drawn carriages.
Digital marketers have much better tools at our disposal. We love this quote from John Wanamaker because it outlines exactly what the problems used to be.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.John Wanamaker
This statement is no longer true in the digital world. Everything is trackable, sometimes a bit too much. You can fine-tune your advertising to a specific market, and know what your customer acquisition costs are down to the penny!