A rugged outdoorsman with curly hair and a fedora hat gazes into the distance while standing near a forested area and lake. He wears hiking gear with a large backpack, which features a pack of Jack Link’s jerky peeking out.

From E-commerce to Lifestyle

Website Relaunch

Product Page UX

Contest Landing Page

Smartphone screen showing a promotional contest page for Jack Link’s. The headline reads “Win an Outdoor Steakcation” with a red “Enter Now” button. Below is a rustic wooden sign for “The Jack Link’s Campground: Season Two,” presented by Sportsnet.

From E-commerce to Lifestyle

Website Relaunch

Product Page UX

Contest Landing Page

From E-commerce to Lifestyle

Website Relaunch

Product Page UX

Contest Landing Page

100+

recipe and product tag integrations

100+

recipe and product tag integrations

100+

recipe and product tag integrations

Internally

managed with no-code tools post-launch

Internally

managed with no-code tools post-launch

Internally

managed with no-code tools post-launch

Modular

contest components deployed quickly with flexible content slots.

Modular

contest components deployed quickly with flexible content slots.

Modular

contest components deployed quickly with flexible content slots.

Efficient

launched in under 8 weeks from kickoff to go-live.

Efficient

launched in under 8 weeks from kickoff to go-live.

Efficient

launched in under 8 weeks from kickoff to go-live.

The Opportunity

Jack Link’s Canada wanted to shift away from a traditional e-commerce site and instead create a lifestyle-driven brand hub. Rather than focusing on direct sales, the new vision was to position jerky products within an active, adventurous lifestyle through recipe content, brand storytelling, and visual design. The website needed to inform and inspire, providing product details while guiding users toward new ways to enjoy their snacks. This wasn’t about selling jerky, it was about celebrating where jerky fits in your day.

Laptop screen showcasing the Jack Link’s “Our Products” page. Various jerky products are displayed with packaging visuals, including Jalapeño beef jerky and pork strips. The featured product is Pork Tender Bites with a red “View Product” button and benefit tags like Low Fat and High Protein.

Laptop screen displaying the Jack Link’s Original Beef Jerky product page. The page features a detailed description, nutrition highlights, product sizes, and a red “Where to Buy” button. A large product photo of the jerky package is prominently displayed to the right.

Smartphone screen showing the Jack Link’s Jerky Trail Mix recipe. A glass jar filled with trail mix containing jerky, nuts, and dried fruit sits on a wooden board. The description promotes it as a high-protein, flavor-packed snack for outdoor adventures.

Smartphone screen displaying the featured product page for Jack Link’s Pork Tender Bites. The packaging is centered above product details that highlight nutritional benefits like Low Fat, High Protein, and No Added Nitrates, with a bold red “View Product” button.

Smartphone screen showing the Jack Link’s FAQ page. It features bold text “Frequently Asked Questions” with a subheading and a product display rack filled with jerky packages. Below is an expandable FAQ entry beginning with “What products does Jack Link’s make?”

Strategy

We built a site architecture and experience that reframed the product offering in a way that felt aspirational, useful, and local. Strategic pillars included:

01

Showcasing product benefits

with visual tag callouts pulled directly from packaging (e.g., “low carb,” “high protein”)

01

Showcasing product benefits

with visual tag callouts pulled directly from packaging (e.g., “low carb,” “high protein”)

01

Showcasing product benefits

with visual tag callouts pulled directly from packaging (e.g., “low carb,” “high protein”)

02

Integrating recipe content

linked from product pages to boost SEO and dwell time

02

Integrating recipe content

linked from product pages to boost SEO and dwell time

02

Integrating recipe content

linked from product pages to boost SEO and dwell time

03

Creating space for campaign work

via modular, branded contest landing pages

03

Creating space for campaign work

via modular, branded contest landing pages

03

Creating space for campaign work

via modular, branded contest landing pages

03

Maintaining robust product detail pages

without a cart or checkout flow

03

Maintaining robust product detail pages

without a cart or checkout flow

03

Maintaining robust product detail pages

without a cart or checkout flow

This positioned the site as a tool for both brand education and campaign engagement.

Execution

We transformed the Jack Link’s Canada website into a flexible, lifestyle-forward platform, balancing rugged visual appeal with practical tools for content teams. Each component was built for usability, scalability, and performance across both everyday browsing and campaign moments.

Key build features included:

Designed a mobile-first layout system in Figma using refreshed visuals and flexible promotional modules.

Developed a custom WordPress theme with built-in scalability and content editor usability in mind.

Implemented tag-based filters to spotlight nutritional attributes and link products to relevant recipes.

Built branded contest microsites with modular forms, prize CTAs, and real-time performance tracking.

Provided accessibility-ready design foundations plus training and documentation for internal teams.

Execution

Key build features included:

Designed a mobile-first layout system in Figma using refreshed visuals and flexible promotional modules.

Developed a custom WordPress theme with built-in scalability and content editor usability in mind.

Implemented tag-based filters to spotlight nutritional attributes and link products to relevant recipes.

Built branded contest microsites with modular forms, prize CTAs, and real-time performance tracking.

Provided accessibility-ready design foundations plus training and documentation for internal teams.

Execution

Key build features included:

Designed a mobile-first layout system in Figma using refreshed visuals and flexible promotional modules.

Developed a custom WordPress theme with built-in scalability and content editor usability in mind.

Implemented tag-based filters to spotlight nutritional attributes and link products to relevant recipes.

Built branded contest microsites with modular forms, prize CTAs, and real-time performance tracking.

Provided accessibility-ready design foundations plus training and documentation for internal teams.

Laptop screen featuring the Jack Link’s recipe page with the headline “Meat New Ways to Use Your Jerky!” The page displays two recipes using jerky, including a salad with jerky strips and stuffed potato skins, each labeled with prep time and type.

Insights & Evolution

By turning the site into a content-first platform, we saw stronger alignment between consumer curiosity and brand storytelling. Users came for the jerky - but stayed for the inspiration.