Outdoor-Inspired Social Content

Website Design

WordPress CMS

Content Strategy

Outdoor-Inspired Social Content

Website Design

WordPress CMS

Content Strategy

Outdoor-Inspired Social Content

Website Design

WordPress CMS

Content Strategy

Established

as an authentic lifestyle voice in the outdoors space

Established

as an authentic lifestyle voice in the outdoors space

Established

as an authentic lifestyle voice in the outdoors space

2.5x

average saves & shares over previous baseline

2.5x

average saves & shares over previous baseline

2.5x

average saves & shares over previous baseline

+43%

increase in engagement rate YoY for outdoor-themed posts

+43%

increase in engagement rate YoY for outdoor-themed posts

+43%

increase in engagement rate YoY for outdoor-themed posts

Exceeded

all organic engagement benchmarks

Exceeded

all organic engagement benchmarks

Exceeded

all organic engagement benchmarks

The Opportunity

Jack Link’s is a well-known protein snack brand, but their Canadian audience wasn’t fully connecting with the lifestyle potential of the product. The opportunity wasn’t just to post more often, it was to develop a strategic content system that reframed Jack Link’s as the go-to snack for outdoor moments, road trips, and active lifestyles. The goal: elevate the brand beyond “gas station snack” and into trusted adventure companion, all while staying true to the bold, rugged brand voice.

Strategy

We built a social-first creative strategy designed to:

01

Increase brand relevance through culturally and seasonally timed content

01

Increase brand relevance through culturally and seasonally timed content

01

Increase brand relevance through culturally and seasonally timed content

02

Align snack consumption with active, outdoor Canadian lifestyles

02

Align snack consumption with active, outdoor Canadian lifestyles

02

Align snack consumption with active, outdoor Canadian lifestyles

03

Encourage organic engagement (shares, saves, comments) over passive likes

03

Encourage organic engagement (shares, saves, comments) over passive likes

03

Encourage organic engagement (shares, saves, comments) over passive likes

04

Position Jack Link’s as a lifestyle brand, not just a product

04

Position Jack Link’s as a lifestyle brand, not just a product

04

Position Jack Link’s as a lifestyle brand, not just a product

The content plan was structured as a blend of campaign bursts and evergreen series, with creative testing across platforms. Content was designed to feel native to each channel while still brand-forward and product-connected.

Execution

We built a flexible content system and brand voice toolkit that helped Jack Link’s Canada lean into outdoor storytelling while making jerky part of the journey.

Key campaign features included:

Created a library of outdoor-themed, product-forward visuals including motion snack hacks and campfire reels.

Partnered with Canadian outdoor-focused creators to seamlessly integrate jerky into lifestyle storytelling.

Developed shareable formats like snack packing lists, new jerky shapes, and “Where’s Your Jack Link’s?” prompts.

Scheduled platform-specific content with reels for Instagram and interactive polls and stories for TikTok.

Benchmarked engagement targets and optimized creative based on post performance and audience response.

Execution

We built a flexible content system and brand voice toolkit that helped Jack Link’s Canada lean into outdoor storytelling while making jerky part of the journey.

Key campaign features included:

Created a library of outdoor-themed, product-forward visuals including motion snack hacks and campfire reels.

Partnered with Canadian outdoor-focused creators to seamlessly integrate jerky into lifestyle storytelling.

Developed shareable formats like snack packing lists, new jerky shapes, and “Where’s Your Jack Link’s?” prompts.

Scheduled platform-specific content with reels for Instagram and interactive polls and stories for TikTok.

Benchmarked engagement targets and optimized creative based on post performance and audience response.

Execution

We built a flexible content system and brand voice toolkit that helped Jack Link’s Canada lean into outdoor storytelling while making jerky part of the journey.

Key campaign features included:

Created a library of outdoor-themed, product-forward visuals including motion snack hacks and campfire reels.

Partnered with Canadian outdoor-focused creators to seamlessly integrate jerky into lifestyle storytelling.

Developed shareable formats like snack packing lists, new jerky shapes, and “Where’s Your Jack Link’s?” prompts.

Scheduled platform-specific content with reels for Instagram and interactive polls and stories for TikTok.

Benchmarked engagement targets and optimized creative based on post performance and audience response.

Insights & Evolution

This project reinforced the power of brand-aligned storytelling over generic product pushes. By anchoring content in outdoor use moments and lifestyle identity, we made the brand feel more personal and packable.

Explore the live experience on Jack Link’s Socials.

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