Falcon’s Nest Fan Engagement App

App Design

Fan Engagement Strategy

Gamification

Live Event UX

Admin Dashboard

A mobile phone screen displaying a soccer-themed game called "Falcon Speed Strike." A soccer ball is positioned on a green field in front of a goal net with the words "Speed Strike" in bold letters. The screen shows a "Scan and Win" button and a prompt encouraging users to take a shot and test their speed.

Thousands

of fan scans and interactions across multiple cities

Thousands

of fan scans and interactions across multiple cities

Thousands

of fan scans and interactions across multiple cities

80%

activation completion rate across 3 core games

80%

activation completion rate across 3 core games

Increased

on-site merchandise sales and prize redemptions

Increased

on-site merchandise sales and prize redemptions

Seamless

handoff to event staff with minimal onboarding required

Seamless

handoff to event staff with minimal onboarding required

The Opportunity

With a surge in football fandom across Saudi Arabia, SAFF wanted to go beyond traditional fan engagement and create an immersive digital experience that rewarded fans for participating in matches, games, and team culture—on-site and online. The challenge was to design a fully gamified fan journey that would boost participation, merchandise sales, and event re-engagement while also delivering meaningful data back to the federation in real time. This was about turning fans into players—letting every person in the stadium earn, win, and compete through mobile.

A person holds a smartphone displaying a QR code labeled "MY FAN ID" in front of a scanning station. The wall-mounted scanner has a green label with Arabic text and the English phrase "SCAN HERE." A digital screen in the background shows user profiles and percentages.

A person holds a smartphone displaying an interactive game screen titled "Nest Chip Shot." The phone shows a digital version of the physical game setup in the background, which features several circular target holes on a green surface. The screen also includes a "Scan and Win" button.

A person holds a smartphone displaying a "MY FAN ID" QR code in front of a metal wall with a small scanner hole. A nearby sign reads "SCAN TO START" as part of a larger promotional message encouraging users to play and win rewards.

A person holds a smartphone displaying a rewards screen from an event app, showing "My Rewards" with 300 Falcon Points earned. The app also indicates a successful daily check-in worth 100 points and an incomplete Falcon Speed Strike challenge. In the background, people are gathered on a well-lit green field with event setups and barriers.

A person holds a smartphone displaying a leaderboard screen titled "High Scores - Falcon Points," showing top-ranking users and their scores. In the background is a merchandise area with green Saudi Falcons-themed items including scarves, hats, and drinkware. A large wall sign reads "The Falcons" in English and Arabic.

Strategy

We designed Falcon’s Nest as an all-in-one engagement platform, guided by three core goals:

01

Drive real-world participation

through location-based activations, games, and daily check-ins

01

Drive real-world participation

through location-based activations, games, and daily check-ins

01

Drive real-world participation

through location-based activations, games, and daily check-ins

02

Deliver tangible incentives

like points, prizes, and leaderboard visibility to deepen investment

02

Deliver tangible incentives

like points, prizes, and leaderboard visibility to deepen investment

02

Deliver tangible incentives

like points, prizes, and leaderboard visibility to deepen investment

03

Support SAFF ops and marketing teams

with real-time analytics and daily insights

03

Support SAFF ops and marketing teams

with real-time analytics and daily insights

03

Support SAFF ops and marketing teams

with real-time analytics and daily insights

We also ensured that content flexibility and SEO-readiness were built in from day one.

Execution

We created a fully gamified mobile experience designed to engage fans on-site and deliver real-time insights to the federation—seamlessly connecting digital play with physical action.

Core feature highlights:

Designed a point-based challenge system powered by scan-to-play QR codes and real-world activations.

Developed three original mini-games with personalized dashboards and prize tracking.

Built a persistent leaderboard experience to encourage repeat participation and friendly competition.

Crafted a mobile-first interface with simple CTAs and animations for intuitive play.

Delivered a real-time admin dashboard with registration tracking, reporting tools, and localized UI support.

Execution

We created a fully gamified mobile experience designed to engage fans on-site and deliver real-time insights to the federation—seamlessly connecting digital play with physical action.

Core feature highlights:

Designed a point-based challenge system powered by scan-to-play QR codes and real-world activations.

Developed three original mini-games with personalized dashboards and prize tracking.

Built a persistent leaderboard experience to encourage repeat participation and friendly competition.

Crafted a mobile-first interface with simple CTAs and animations for intuitive play.

Delivered a real-time admin dashboard with registration tracking, reporting tools, and localized UI support.

Execution

We created a fully gamified mobile experience designed to engage fans on-site and deliver real-time insights to the federation—seamlessly connecting digital play with physical action.

Core feature highlights:

Designed a point-based challenge system powered by scan-to-play QR codes and real-world activations.

Developed three original mini-games with personalized dashboards and prize tracking.

Built a persistent leaderboard experience to encourage repeat participation and friendly competition.

Crafted a mobile-first interface with simple CTAs and animations for intuitive play.

Delivered a real-time admin dashboard with registration tracking, reporting tools, and localized UI support.

A museum-style exhibit titled "The Falcons’ Treasures" displays historic memorabilia from the Saudi Arabian national football team. The white wall features framed jerseys, trophies, vintage photographs, and magazines from key years such as 1984, 1988, and 1994. Prominent items include a classic green-and-white jersey and a large image of a player celebrating during the 1994 FIFA World Cup. The exhibit is set on a turf floor, evoking a stadium environment.

Insights & Evolution

The Falcon’s Nest app proved that gamification works best when tied to physical action. Fans didn’t just engage—they returned, competed, and explored more of the event space.