The Opportunity
SickKids, Canada’s leading children’s hospital and a globally recognized research institution, relies heavily on digital donations to support its work. Initially, they came to us with a focused need: optimize their donation flow to improve conversions. After the success of that work, they returned following a major rebrand, looking for a partner who could bring their updated visual identity to life in a way that was both digitally functional and fully accessible. The challenge was clear: preserve the energy of the new VS campaign, enhance usability, and ensure AODA compliance, all within a flexible, scalable digital system.
Strategy
We began by mapping the builder’s service model, audience segments, and geographical coverage. It was clear that local visibility and project storytelling were key. The strategy focused on three pillars:
We also ensured that content flexibility and SEO-readiness were built in from day one.
Insights & Evolution
This engagement reinforced the value of design systems over static deliverables. By pairing brand integrity with accessibility and UX logic, we helped SickKids move beyond the limitations of one-off builds and toward a system that’s scalable, testable, and fully future-proof.
