A wide shot of a Rogers-branded photo booth activation area featuring red carpet, gold stanchions, hockey imagery, and the tagline “NOTRE ÉQUIPE. NOTRE SPORT.”

Driving Reach Through Sharable Fan Experiences

AI-Driven Fan Engagement

Interactive UX Design

Branded Photo Experience

A mobile screen from a Rogers-branded selfie app with a black-and-white 1930s-style hockey player portrait and the caption “Our Team. Our Game.”

Driving Reach Through Sharable Fan Experiences

AI-Driven Fan Engagement

Interactive UX Design

Branded Photo Experience

4,122

photo moments generated in one hockey arena weekend

4,122

photo moments generated in one hockey arena weekend

4,122

photo moments generated in one hockey arena weekend

800+

impressions in a single food festival activation

800+

impressions in a single food festival activation

800+

impressions in a single food festival activation

338

“Royalizer” AI photo shares with >65% download or share rate

338

“Royalizer” AI photo shares with >65% download or share rate

338

“Royalizer” AI photo shares with >65% download or share rate

Extended

campaign shelf life through user-generated content

Extended

campaign shelf life through user-generated content

Extended

campaign shelf life through user-generated content

The Opportunity

Brands are increasingly looking to transform passive event attendance into active brand engagement, and social amplification is the key. The opportunity wasn’t just to get users to take photos, it was to create personalized, shareable brand moments that turn every fan into an ambassador, extending campaign reach far beyond the footprint. This flexible AI-powered experience can be deployed anywhere fans are gathering, and customized for any brand’s look, feel, and tone. Our tool puts fans in the spotlight, and your brand in their stories.

A candid photo of two fans interacting at the Rogers activation area, one showing their customized selfie on a phone screen, surrounded by other attendees.

A close-up shot of a hand holding a smartphone showing the customized Rogers Nations Face-Off app selfie result with the “2025” filter and player image.

Strategy

We built an AI-powered web application that merges face recognition and dynamic templating to deliver branded photo outputs in seconds.

01

Make the process

instant, mobile-friendly, and visually rewarding

01

Make the process

instant, mobile-friendly, and visually rewarding

01

Make the process

instant, mobile-friendly, and visually rewarding

02

Allow brands to theme

experiences (e.g., historical throwback, team uniforms, royalty filters)

02

Allow brands to theme

experiences (e.g., historical throwback, team uniforms, royalty filters)

02

Allow brands to theme

experiences (e.g., historical throwback, team uniforms, royalty filters)

03

Optimize

for organic social sharing to scale impressions

03

Optimize

for organic social sharing to scale impressions

03

Optimize

for organic social sharing to scale impressions

04

Provide customizable

templates and messaging per campaign or brand

04

Provide customizable

templates and messaging per campaign or brand

04

Provide customizable

templates and messaging per campaign or brand

Execution

We designed a plug-and-play browser-based AI experience that required no downloads, built to move fast, personalize easily, and integrate seamlessly into live events or digital campaigns.

Key build features included:

Responsive web app launched instantly via scan, completing the share flow in under 60 seconds.

Users could choose or get auto-matched to branded templates with multilingual support.

Each photo included campaign-specific overlays, CTAs, and optional AR or filter enhancements.

Admins accessed real-time photo counts, engagement stats, and location-based throttling.

Lead-capture forms and mobile-friendly navigation for easier inquiries

Execution

We designed a plug-and-play browser-based AI experience that required no downloads, built to move fast, personalize easily, and integrate seamlessly into live events or digital campaigns.

Key build features included:

Responsive web app launched instantly via scan, completing the share flow in under 60 seconds.

Users could choose or get auto-matched to branded templates with multilingual support.

Each photo included campaign-specific overlays, CTAs, and optional AR or filter enhancements.

Admins accessed real-time photo counts, engagement stats, and location-based throttling.

Lead-capture forms and mobile-friendly navigation for easier inquiries

Execution

We designed a plug-and-play browser-based AI experience that required no downloads, built to move fast, personalize easily, and integrate seamlessly into live events or digital campaigns.

Key build features included:

Responsive web app launched instantly via scan, completing the share flow in under 60 seconds.

Users could choose or get auto-matched to branded templates with multilingual support.

Each photo included campaign-specific overlays, CTAs, and optional AR or filter enhancements.

Admins accessed real-time photo counts, engagement stats, and location-based throttling.

Lead-capture forms and mobile-friendly navigation for easier inquiries

Insights & Evolution

We’ve found that simple, fun, and fast beats complexity every time. When users see themselves reflected in the brand, they’re more likely to engage, share, and remember.

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