Outdoor patio space at a boutique motel featuring large cream-colored umbrellas, a long modern fireplace built into a white brick wall, white patio furniture, and a cozy atmosphere perfect for lounging or dining al fresco.

Booking Buzz Before Doors Open

Influencer Marketing

Paid Media

Media Partnerships

A smartphone screen showing two women in robes enjoying drinks in hanging egg chairs at a boutique motel. The overlay text reads “Ontario’s NEW BOUTIQUE MOTEL,” highlighting a cozy, spa-like experience.

Booking Buzz Before Doors Open

Influencer Marketing

Paid Media

Media Partnerships

Booking Buzz Before Doors Open

Influencer Marketing

Paid Media

Media Partnerships

500K+

combined paid impressions across SEM and social

500K+

combined paid impressions across SEM and social

500K+

combined paid impressions across SEM and social

43%

of paid social traffic clicked “Book Now”

43%

of paid social traffic clicked “Book Now”

43%

of paid social traffic clicked “Book Now”

36%

of search traffic initiated booking attempts

36%

of search traffic initiated booking attempts

36%

of search traffic initiated booking attempts

264K

organic impressions from influencer & media content

264K

organic impressions from influencer & media content

264K

organic impressions from influencer & media content

The Opportunity

With a brand-new boutique hotel opening its doors in Ontario’s lakeside region, The Beach Motel needed to drive awareness and convert online buzz into real-world bookings. The challenge was clear: build anticipation, showcase the property’s unique vibe, and drive direct traffic to the booking engine, all before the hotel had fully launched.

A modern boutique motel courtyard featuring two levels of rooms with light wood doors and white railings. The upper level has private balconies with egg-shaped hanging chairs and small tables, while the lower level includes patios with cozy seating. The architecture blends white paneling, warm wood tones, and minimalist landscaping for a clean, coastal vibe.

Instagram post on a smartphone screen showing two women dressed in winter gear, lounging in a glass-walled outdoor patio at The Beach Motel. A fire pit and wine bottle add to the cozy winter retreat aesthetic.

A smartphone screen displaying an Instagram Reel featuring neatly arranged shelves in a boutique motel shop. Items include branded robes, spa products in glass jars, and canvas drawstring bags, creating a clean, coastal aesthetic.

A smartphone screen displaying a close-up of a gourmet dish with vibrant red beet layers, fresh greens, and artful sauce drizzles. The overlay text reads “INCREDIBLE ON SITE DINING,” emphasizing fine dining at the motel.

Strategy

We designed an integrated campaign to maximize visibility, trust, and conversion in a short window. The campaign pillars were:

01

Influencer-led storytelling

to bring the brand to life authentically

01

Influencer-led storytelling

to bring the brand to life authentically

01

Influencer-led storytelling

to bring the brand to life authentically

02

Earned media partnerships

to drive trusted coverage (via BlogTO)

02

Earned media partnerships

to drive trusted coverage (via BlogTO)

02

Earned media partnerships

to drive trusted coverage (via BlogTO)

03

Paid social and SEM campaigns

to target intent-driven audiences

03

Paid social and SEM campaigns

to target intent-driven audiences

03

Paid social and SEM campaigns

to target intent-driven audiences

04

A/B testing

to rapidly optimize creative and copy for conversions

04

A/B testing

to rapidly optimize creative and copy for conversions

04

A/B testing

to rapidly optimize creative and copy for conversions

This multi-channel strategy aligned content, media, and amplification into a single high-impact push timed to the soft opening weekend .

Execution

We delivered a full-funnel launch strategy across influencers, media, and paid ads, designed to drive bookings and create local buzz before the hotel even opened its doors.

Core campaign highlights:

264K+ impressions earned organically through curated influencer content and BlogTO coverage.

85% above benchmark engagement rate achieved through authentic storytelling and visual alignment.

43% of paid social traffic clicked “Book Now” thanks to A/B tested creative and ongoing optimizations.

36% of search users initiated a booking after engaging with location-intent-driven ads.

2 creative sets tested across Meta placements to refine performance in real time.

Execution

We delivered a full-funnel launch strategy across influencers, media, and paid ads, designed to drive bookings and create local buzz before the hotel even opened its doors.

Core campaign highlights:

264K+ impressions earned organically through curated influencer content and BlogTO coverage.

85% above benchmark engagement rate achieved through authentic storytelling and visual alignment.

43% of paid social traffic clicked “Book Now” thanks to A/B tested creative and ongoing optimizations.

36% of search users initiated a booking after engaging with location-intent-driven ads.

2 creative sets tested across Meta placements to refine performance in real time.

Execution

We delivered a full-funnel launch strategy across influencers, media, and paid ads, designed to drive bookings and create local buzz before the hotel even opened its doors.

Core campaign highlights:

264K+ impressions earned organically through curated influencer content and BlogTO coverage.

85% above benchmark engagement rate achieved through authentic storytelling and visual alignment.

43% of paid social traffic clicked “Book Now” thanks to A/B tested creative and ongoing optimizations.

36% of search users initiated a booking after engaging with location-intent-driven ads.

2 creative sets tested across Meta placements to refine performance in real time.

Insights & Evolution

The campaign showed how tightly coordinated paid, earned, and influencer efforts can create momentum even without an established online presence.

Explore the live experience on Beach Motel’s socials

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Custom Websites

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UI/UX & Design Systems

Company

Build with us

Accessibility

Privacy + Terms

Solutions

Custom Websites

Branding & Identity

Social Media Strategy

UI/UX & Design Systems

Company

Build with us

Accessibility

Privacy + Terms