Craftsmanship Made Visible

Website Design

WordPress CMS

Content Strategy

Craftsmanship Made Visible

Website Design

WordPress CMS

Content Strategy

Discoverability

boosted presence in key regional markets

Discoverability

boosted presence in key regional markets

Discoverability

boosted presence in key regional markets

Credibility

elevated through storytelling and design

Credibility

elevated through storytelling and design

Credibility

elevated through storytelling and design

Empowerment

CMS built for non-technical content owners

Empowerment

CMS built for non-technical content owners

Empowerment

CMS built for non-technical content owners

Efficiency

simplified inquiries, improved impressions

Efficiency

simplified inquiries, improved impressions

Efficiency

simplified inquiries, improved impressions

The Opportunity

Seaman & Sons Builders—a trusted name in custom home construction and property maintenance—needed a refreshed digital presence that reflected the quality and scale of their work. Their previous website didn’t speak to the full range of services or convey their craftsmanship visually. The opportunity was to design a digital experience that was timeless, credible, and locally optimized—while being easy for their team to maintain.

A collage of website mockups for a home construction or renovation company. The designs include various webpage layouts featuring project highlights, customer testimonials, contact forms, calls to action, and images of modern homes and interiors. Prominent text like "Building Trust, One Home at a Time" and "Let’s Build Something Together" is displayed, along with sections for viewing past projects and engaging with the business.

A smartphone screen displays a contact form from the Seaman & Sons website. The form is titled "Information" and includes fields for Name, Email, and Phone Number, all marked as required. Below the form is a light blue "Continue" button with a right arrow. An image at the bottom shows an aerial view of modern coastal homes near the shoreline, surrounded by trees and a driveway leading to the water.

A smartphone screen displays a section of the Seaman & Sons website titled "Bedrooms." The screen features three images: the top image shows a cozy living area with large windows and comfortable seating; the middle image focuses on a neatly arranged nightstand with a lamp, framed photo, and white flowers; the bottom image showcases a modern bedroom with a grey upholstered bed, layered pillows, matching nightstands, and warm lighting.

A smartphone screen shows a section of the Seaman & Sons website highlighting "Energy-Efficient Enhancements." The top of the screen features an aerial view of a modern home with a red car parked on a curved driveway, surrounded by landscaping. Below the image is a description about integrating sustainable solutions to improve comfort and reduce utility costs. The next heading reads "Unmatched Expertise and Community Ties," followed by a button labeled "Expert Craftsmanship."

Strategy

We began by mapping the builder’s service model, audience segments, and geographical coverage. It was clear that local visibility and project storytelling were key. The strategy focused on three pillars:

01

Showcasing craftsmanship

through visual case studies and finished project galleries

01

Showcasing craftsmanship

through visual case studies and finished project galleries

01

Showcasing craftsmanship

through visual case studies and finished project galleries

02

Improving local search visibility

with geo-targeted content for the specific towns and regions they serve

02

Improving local search visibility

with geo-targeted content for the specific towns and regions they serve

02

Improving local search visibility

with geo-targeted content for the specific towns and regions they serve

03

Streamlining the site architecture

for faster discovery of services, expertise, and contact options

03

Streamlining the site architecture

for faster discovery of services, expertise, and contact options

03

Streamlining the site architecture

for faster discovery of services, expertise, and contact options

We also ensured that content flexibility and SEO-readiness were built in from day one.

Execution

We designed a clean, mobile-optimized WordPress site that put the work front and center. A custom CMS allows Seaman’s team to easily update content, add new projects, and manage testimonials—all without external help.

Key build features included:

Custom WordPress theme with modular page builder

Service landing pages optimized for both mobile users and search engines

Visual case study system showcasing new builds and ongoing maintenance

Region-specific content blocks for targeting local homeowners

Lead-capture forms and mobile-friendly navigation for easier inquiries

Execution

Key build features included:

Custom WordPress theme with modular page builder

Service landing pages optimized for both mobile users and search engines

Visual case study system showcasing new builds and ongoing maintenance

Region-specific content blocks for targeting local homeowners

Lead-capture forms and mobile-friendly navigation for easier inquiries

Execution

Key build features included:

Custom WordPress theme with modular page builder

Service landing pages optimized for both mobile users and search engines

Visual case study system showcasing new builds and ongoing maintenance

Region-specific content blocks for targeting local homeowners

Lead-capture forms and mobile-friendly navigation for easier inquiries

A mockup showcasing the responsive website design for Seaman & Sons. A large tablet screen displays a homepage with a modern, coastal-style home and the tagline "Building Trust, One Home at a Time." A smartphone screen in front of it shows the mobile version of the site with a section labeled "Modern," emphasizing construction techniques, and an image of waterfront homes. The design highlights consistency and professionalism across devices.

Insights & Evolution

By combining structured service pages with flexible project modules, we gave the client a website that can grow alongside their portfolio. The content model was designed to accommodate future SEO strategy (including blog and testimonial integration), while staying simple enough for seasonal updates by their internal team.

Explore the live experience at Seaman & Sons Builders' website.