Evoke is a biotech company that creates personalized vitamin routines backed by your DNA insight & lifestyle. Evoke makes it easy for individuals to meet their health goals with affordable monthly plans. It all starts with a simple saliva test.
As easy as 1, 2, 3
The saliva-based DNA test kit acts as the first physical point of contact for subscribers. Utilizing a design aesthetic that is clean, approachable, and high-quality is vital when it comes to collecting people’s private information. People tend to use products and services that they trust. The accompanying instructions booklet was designed to be easy to follow with large text, images, and no hidden fine print.
Branding & Packaging design by Studio Zak Studio Zak
Information you can trust
Consumer education is a pillar of the Evoke brand. We worked with Evoke to design a simple-to-understand and highly-informative Vitamin Booklet with full details on each vitamin. Visual aids like icons for the primary vitamin benefit, supporting imagery to show common food sources for the vitamin, and bullet point takeaways offer tiers of information to the customer. This was purposefully done to satisfy the needs of customers who just want to leaf through, versus customers who want deeper information on the research and science backing each vitamin.
Part of your routine
Evoke is a brand that people see and use every day. It’s one of the first things you use in the morning and one of the last things you see at night. The subscription is backed by a powerful custom-built online platform that people can log into to tweak their subscriptions based on their needs. New pill packs are sent out monthly to refill the dispensers, cutting down on paper waste.