For Pride 2021, Fido was looking for a way to help Canadians connect with their community. Although Pride did not look the same, they wanted to create a virtual community just as colourful.
We worked as the technology partner to develop a cross-platform application filled with colourful and interactive features so all Canadians could share their pride.
Activation Agency: SDI Marketing
A Virtual Community
The purpose of the application was to create a virtual community where Canadians could celebrate Pride by connecting with other Canadians and Pride events and associations from coast-to-coast. The application featured a back-end database of Pride events and associations that could continuously be added to grow the community.
Fly Your Flag
The primary point of interaction in the app for users was the map of Canada. When users sign up, they anonymously or publically plant their flag in their home province. As flags were planted all over Canada, the map became a colourful representation of Pride diversity across Canada.
Users would default to their home province, with the ability to pan all over the map to connect with other users and Pride events in every province.
