Modern Marketing is a paradox in that it’s extremely complex and yet never been simpler to get started. We break down what you need to know to market your business in the modern world.

Choosing a good business name is more critical than ever. While many people cover the legal aspects of selecting a business name, marketing is equally important. 

Determining the right price for your products can be confusing and if done incorrectly can lead to low sales. There are plenty of pricing strategies floating around. Today, I’m going to walk you through comparison pricing and how this strategy can guide your pricing.

Online advertising terminology can be very confusing. You hear about a lot about different terms like Click-Through-Ratio, Bounce Rate, Cost-Per-Click, and Earnings-Per-Click, to name a few. Today we are going to look at PPC, CPC and EPC to understand how they measure the profitability of your advertising.