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Category: Marketing

Modern Marketing is a paradox in that it’s extremely complex and yet never been simpler to get started. We break down what you need to know to market your business in the modern world.

3 MIN READ / BY Chris Blackwell

How to Price Your Products

Determining the right price for your products can be confusing and if done incorrectly can lead to low sales. There are plenty of pricing strategies floating around. Today, I’m going to walk you through comparison pricing and how this strategy can guide your pricing.

4 MIN READ / BY Chris Blackwell

Understanding Online Advertising Alphabet Soup

Online advertising terminology can be very confusing. You hear about a lot about different terms like Click-Through-Ratio, Bounce Rate, Cost-Per-Click, and Earnings-Per-Click, to name a few. Today we are going to look at PPC, CPC and EPC to understand how they measure the profitability of your advertising.