Category: Marketing
There is a secret number that every website has that helps decide if it should rank higher or lower than another website. This number is your Domain Authority. It is one of the most important numbers you should be monitoring but is often overlooked.
Determining the right price for your products can be confusing and if done incorrectly can lead to low sales. There are plenty of pricing strategies floating around. Today, I’m going to walk you through comparison pricing and how this strategy can guide your pricing.
Online advertising terminology can be very confusing. You hear about a lot about different terms like Click-Through-Ratio, Bounce Rate, Cost-Per-Click, and Earnings-Per-Click, to name a few. Today we are going to look at PPC, CPC and EPC to understand how they measure the profitability of your advertising.