Modern Marketing is a paradox in that it’s extremely complex and yet never been simpler to get started. We break down what you need to know to market your business in the modern world.

Football is the most competitive, physical, and aggressive activity. The preparation that goes into every game is incredible and is executed by some of the world’s best athletes. Digital Marketing can be as competitive and aggressive as any football game. Replacing highly toned athletes are world-class marketing minds, all looking for that extra inch for […]

Determining the right price for your products can be confusing and if done incorrectly can lead to low sales. There are plenty of pricing strategies floating around. Today, I’m going to walk you through comparison pricing and how this strategy can guide your pricing.

Online advertising terminology can be very confusing. You hear about a lot about different terms like Click-Through-Ratio, Bounce Rate, Cost-Per-Click, and Earnings-Per-Click, to name a few. Today we are going to look at PPC, CPC and EPC to understand how they measure the profitability of your advertising.